Publications:
Brand a Nation: What is being Brand? The Impact of Olympics on China
Thomas C. Blair,
Kuo-Hsiang Chen,
Meng-Dar Shieh,
Shang-chia Chiou

This paper examines the concepts of branding a nation and what is being branded. Research is needed to find out how nation branding could help economic development in the future.

Article: Print

 $US10.00

Article: Electronic

 $US5.00
The Rebirth of Phoenix: A Dying Cultures Chinese Opera
Thomas C. Blair,
Meng-Dar Shieh,
Kuo-Hsiang Chen,
Shang-chia Chiou

Chinese theater is a bloodline of Chinese culture and tradition, and a repository of the Chinese people's ideology and spirit. It has preserved many national historical and cultural features.

Article: Print

 $US10.00

Article: Electronic

 $US5.00